I think this symbolizes a tangible connection between BDS actions internationally in countries like the U.S., Turkey, and Australia, to the resistance within the actual Palestinian territories. It is a very exciting time, indeed.
"The objective is to ensure the Palestinian market is free of Israeli settlement produce by the end of this year," the Palestinian prime minister, Salam Fayyad, said at the launch of the Store to Store campaign at the Alameen supermarket.
A team of volunteers will inspect 66,000 stores across the West Bank in the coming weeks, awarding certificates and window stickers to those free of settlement produce.
After a period of grace, shopkeepers retaining such produce in their stores could be liable to a fine of more than £9,000 or up to five years in prison under a law already passed but not yet enforced by the Palestinian legislative council.
"This is the daily expression of rejection of the occupation," Fayyad said. "It will help ensure that the Palestinian economy is self-sufficient. There will not be a store in Palestine which cannot carry our stickers."